Italian nationwide, Benincaso began his profession studying at the prominent Antonio Stradivari School of Violin Making in Cremona, Italy. He worked building guitars for numerous years prior to taking a leap of faith and relocating to a nation he previously could not find on a map.
"I wished to change whatever in my life. I wished to go to a place I knew nothing about. I was captivated by the Nordic nations and I 'd never checked out Sweden before," he states.
He explains that he didn't know whether he would wind up remaining for weeks or years.
"I was around Thirty Years old and just believed, 'why not?' I had 2 one-way tickets: one for me and one for my guitar."
His journey, nevertheless, wasn't constantly so simple. When Michele showed up, he spoke neither Swedish nor English, so the innovator attempted an unconventional technique to find work.
Michele roamed around the city with a photograph of his guitars, looking for a service that was keen to work with him. After a few days, he ended up in the largest guitar store in Sweden.
"I presented what I was dealing with, I stated 'Look, I develop these guitars, I originate from the Stradivarius School and I wish to work here'. I had my 10-second pitch and I was not able to state much more due to the fact that my English was truly bad!" he remembers.
Thankfully, his credentials spoke louder than words and he was provided an independent position.
In order to start work as a freelancer, however, Michele was needed to begin his own company. Luck was on his side and he soon made some connections with others in the industry who encouraged him to go to the Swedish Tax Company ( Skatteverket)to register himself as a sole trader (
enskild firma ). The process, he recalls, was exceptionally easy.
"That was my very first step as an entrepreneur in Sweden. I considered it very, extremely easy," he states.
It was simply the start of Michele's entrepreneurial journey. With an eager interest in music tech and after months of late nights invested in the basement of his apartment, explore tech devices and sensing units, MIND Music Labs was launched in 2014. The objective was to develop the
guitar of the future. SENSUS Smart Guitar. Photo: MIND Music Labs Michele quit his task at the guitar shop and worked for a year free of charge, whilst finding talented staff members to join the group.
He says the employing procedure is fairly basic. The primary step is to register yourself as a company with the Swedish Tax Agency ( Skatteverket). As soon as registered, you can begin to work with staff,
including yourself. Monthly you will deduct and report taxes on behalf of your workers and pay social security contributions on their wages.
The Swedish Public Employment Service ( Arbetsförmedlingen) provides a complimentary support service, including advice and help with recruitment. Sometimes you can even receive monetary assistance during the hiring process.
As soon as the MIND Music Labsteam had actually been formed, they began work on their award-winning ' SENSUS Smart Guitar' however quickly understood that the software application needed to be created from scratch. In order to do that, they needed to develop a full music os. Michele states their
ELK music os is the music tech equivalent of exactly what Android is for mobile."It's a platform that can run in different musical instruments which makes it very simple for a designer to build apps and for a user to upgrade and connect."
ELK Operating System. Image: MIND Music Labs
As the scope of the business grew, so did the team. After protecting preliminary financial investment Michele had the ability to build a prototype and employ himself and a couple of extra staff member.
"The hiring was difficult at all. The primary reason is that in Sweden there are a lot of individuals working with innovation, but we are a very particular sector. It's music and innovation," says Michele. "We've only got one Swedish man and the rest are from elsewhere worldwide, since it's so tough to discover precisely the profile we needed."
Things ended up being progressively difficult when he began to hire engineers from outside the EU.
"We had a huge work license concern with one of our designers. He had all the documentation in location, he was completely hired, he did his master's thesis with us, everything remained in order, but he had to go back to India in January. Now he's finally coming back," he states.
He thinks startup companies must be given more factor to consider in these situations.
"It's a substantial problem for us as a start-up to have among our crucial staff members not working.
When you have 5 individuals establishing and one of them who is a core designer has to relocate to the opposite of the world for 4 months, it doesn't make things easy at all," Michele adds.
He uses a tip for employers aiming to source their talent from outside the EU.
"Prior to hiring someone that is not an EU citizen, you need to inspect everything. Get that information before beginning the process due to the fact that you can easily discover yourself in a scenario where you end up without among your core employees and there was nothing we could do however wait," he says.
He attributes a lot of what he's discovered how to the tight-knit, sharing startup neighborhood in Sweden.
"The startup network has the understanding and most likely 80 percent of concerns are the same for everyone. You have to go through the registration and working with process. There is a path that is common for every single business so if you establish a network, often it's just simpler to have a coffee with somebody and ask them for suggestions," he discusses.
He states that, now that he's been through the process, he isn't really as phased about employing international skill.
"We are absolutely less terrified if we have to hire somebody who is not from the EU. Still, it's not straightforward but a minimum of we understand the course. If anyone needs some pointers for hiring beyond the EU I am constantly delighted to give recommendations."
verksamt.se Michele Benincaso. Picture: MIND Music Labs
In 2007, guitar-maker Michele Benincaso found himself in the very first generation of music tech entrepreneurs relocating to Stockholm. Now he's at the helm of the acclaimed startup company, MIND Music Labs, and working with music tech talent from all over the world simply 4 years after launching.