Huawei intends to beat Samsung in introducing foldable mobile phone – Nikkei Asian Evaluation

TAIPEI/SEUOL-- China's Huawei Technologies, the world's 3rd largest smartphone maker, is planning to present the very first collapsible handset with a versatile screen ahead of its larger rival BOE Innovation Group, inning accordance with those sources. The first batch could be very small but the concept is to beat Samsung to it.

"Huawei's organized volume might be limited to some 20,000 to 30,000 systems, or even less, for a small group of first-wave adaptors," one person familiar with Huawei's plan stated. "The effort is generally to demonstrate its technology ability and to draw in the market's attention and media protection."

Its rate and the market of launch are still unclear however Yuanta Financial investment Consulting analyst Jeff Pu said the product will hit the market by "extremely early 2019."

"The Chinese business wishes to be the very first in the industry even if the screen innovation from its panel supplier may not be that all set like Samsung," Pu said, mentioning his supply chain sources.Another source said the launch date will depend on innovation advancement and the durability of such panels, which still needs enhancement. See likewise Samsung depends on foldable smart devices for 2019 revenue recharge Samsung suppliers in Vietnam branch off to brand-new frontiers This relocation by Huawei and BOE to push ahead highlights China's aspiration to show the capability of its homegrown display screen technology to lead the market and to make a big marketing splash in a slowing smartphone market.BOE, which is heavily subsidized by the federal government, is currently the world's leading large-panel maker for TELEVISION screens.

It is aggressively venturing into producing OLED display screens, a market controlled by Samsung. Compared with the more mature display technology of liquid crystal display screens-- used in the majority of phones, PCs and TVs-- OLED displays have the advantage of having the ability to be molded into curved shapes.Eric Chiou, an analyst at research company WitsView, stated BOE wished to show to other customers such as

Apple that it can producing sophisticated display screens which would help the United States business cut its dependence on Samsung."Success for this project is not the very first concern for the 2 Chinese business, "stated Chiou.Samsung-- the world's No. 1 mobile phone maker-- is also preparing to release its own foldable mobile phone to mark the 10th anniversary of its Galaxy models in the very first half of 2019, according to media reports and industry sources. Samsung is dealing with a collapsible mobile phone for the 10th anniversary of its Galaxy designs set to be launched in the very first half of 2019. © AP Samsung's collapsible smart device would feature a 7.3-inch seamless display screen, said another source knowledgeable about the matter. The folded item will be no thicker than an iPhone 8 or iPhone 8 Plus." Under the durability test, it could be folded for 20,000

times and its price is most likely in between$1,500 and$2,000,"he said.Samsung informed a small group of analysts that it plans to deliver some three million systems of such handsets in 2019 although many market watchers believe it might export around one million systems at many. It's uncertain which markets Samsung will introduce the item in.Apple bought OLED screens from Samsung for the first time for its 10th anniversary iPhone X in 2017 and is planning 2 iPhone models later this year with OLED screens. Apple has as yet no strategies to roll out a collapsible phone in 2019. BOE made it onto the Apple's supplier list for the very first time in 2018. The list divulges its significant providers for the previous year throughout which BOE made LCD screens for MacBooks and iPads, but not for iPhones.Samsung has stated it plans to produce 200 million flexible OLED display screens this year, while BOE and LG Display are only able to make around five million sets this year, inning accordance with an industry source knowledgeable about the matter.BOE said its first flexible OLED production line in the southwestern Chinese city of Chengdu, Sichuan Province, went into production last year. 2 other such production centers are under construction in Mianyang and Chongqing cities, both also in Sichuan Province.Despite Samsung's aspirations to renew its slowing mobile organisation with the advanced screen innovation, a spokesperson told the Nikkei Asian Review that the business was"still worried if the brand-new collapsible phone can really please customers and create adequate need for it to produce profits."Samsung, likewise the world's greatest maker of memory chips and Televisions, flagged a dull April-June quarter earlier this month due to weak smartphone sales. Its operating income projection of 14.8 trillion Korean won($13.08 billion)for the June quarter fell short of experts 'expectations.Huawei has become a powerful challenger for bigger rivals Samsung and Apple even as the worldwide mobile phone market slows considerably and marks its first year-over-year decrease in 2017, stated research study business IDC.For 2017, the Chinese mobile phone maker shipped 9.9%more handsets than a year earlier, or 153.1 million units. Samsung and Apple only saw a boost of 1.9%and 0.2% respectively in deliveries in 2015. Huawei controls some 10.4% of the worldwide market, while Samsung and Apple have 21.6%and 14.7%respectively in 2017, IDC says.Huawei Consumer Electronic devices CEO Richard Yu stated on July 18 throughout a phone conference in the southern Chinese city of Shenzhen that his business anticipates "to ship around 200 million units of smart devices this year"and is likely to replace Apple as the world's No. 2 smartphone maker by the end of 2018. Yu said Huawei will keep accelerating its mobile phone delivery development in the next 2 to 3 years to accomplish an annual shipment of 300 million to 400 million, becoming the world's No. 1 smartphone vendor.Huawei, likewise the world's biggest telecom devices maker, is caught in the intensifying Washington-Beijing trade war, and faces obstacles in the United States market, however it

has had the ability to unveil new innovations over the last few years ahead of rivals thanks to its generous spending in research and development.It introduced the world's first expert system core processor Kirin 970 that was created by its in-house chip arm Hisilicon Technologies last September ahead of Apple's A11 bionic processor for the iPhone

8 range and iPhone X. Both processors are produced by Taiwan Semiconductor Manufacturing Co. The company also introduced the world's very first

triple-lensed cam phone P20 Pro earlier this year. Huawei's AI core processors also used the intellectual property provided by China's state-backed chip start-up Cambricon Technologies.Huawei declined to comment, stating they do not discuss products that have actually not introduced. BOE did not react to the Nikkei Asian Review's ask for comments.

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