Loeb’s Third Point takes new approach in battle with Nestle

BOSTON (Reuters) – For a year, billionaire hedge fund supervisor Daniel Loeb has seen silently from afar as Nestle SA attempts to energize its company. His patience has actually worn thin and he has actually been telling partners and his own financiers that time is now up for the world’s No. 1 food business.

FILE PICTURE: Hedge fund supervisor Daniel Loeb speaks during a Reuters Newsmaker occasion in Manhattan, New York City, U.S., September 21, 2016. REUTERS/Andrew Kelly/File Picture

On Sunday, Loeb fired off a letter and 34-page discussion to Nestle’s president and board chairman prompting them to offer more of the organisations that do not fit and untangle its business structure.

Loeb slammed the company’s “muddled tactical approach” and called for the business to split internally into 3 units: drinks, nutrition and grocery. Loeb desires the business to focus on “nutrition, health and health” and offer pieces that do not fit, including its stake in French individual care company L’Oreal SA.

Nestle said on Monday, in reaction to Loeb’s public reviews, that its “board and management take all investors’ viewpoints seriously and welcome their continued input.” The company declined to elaborate.

With Nestle’s share price down 8 percent over the last year, Loeb highlighted that he is not delighted with the business’s effort to redeem shares which the sale of the U.S. confectionery service to a rival has actually not gone far enough.

He likewise released a site, www.Nestlenow.com, to push his case openly, marking just the third time his $18 billion firm Third Point LLC has taken such a step in its 23-year history. It was approximately a year ago that 3rd Point made its approximately $3 billion investment in Nestle.

To some, the moves recommend an aggressive U.S.-based hedge fund supervisor taking his playbook to Europe where investors have actually been calmed with slower development for longer. To Loeb’s own clients and some pals, the project highlights how much the 56-year old supervisor has changed not just his business however himself considering that the 2008-2009 financial crisis when Third Point came close to going out of organisation.

“A years ago Dan Loeb would have been composing a scathing critique of the CEO and possibly calling him names and threatening his job,” stated one financier, who asked not to be determined because the funds are private.

Six years ago Loeb took goal at Yahoo CEO Scott Thompson’s record at Stonehill College, revealing disparities on his resume that eventually cost him his job. A years earlier, Loeb wrote to Potlatch Corp CEO Pendleton Siegel referencing his “godawful management record and inexplicable insouciance.”

FILE PHOTO: A Nestle logo design is envisioned on a coffee factory in Orbe, Switzerland May 31, 2018. Picture taken Might 31, 2018. REUTERS/Denis Balibouse/File Picture

Now the message to Nestle’s Swiss headquarters and its German CEO, Mark Schneider, were even more measured, with lots of recommendations on how get the share cost moving greater again and no personal attacks or embarrassing anecdotes.


Investors agree that Loeb is trying a different tack nowadays, understanding the have to galvanize other financiers to back his require change and to obtain management to work together with him. Ultimately, numerous investors stated, Nestle is owned by its shareholders and if they are dissatisfied with management’s progress, something has to be done.

“Dan is about the power of the argument,” stated Ken Squire, who tracks activists at research company 13D Monitor. “And here he is using an alternative argument to shareholders.”

With some, the message is already resonating.

Another investor who owns 8 million Nestle shares but asked not to be identified publicly said on Monday that his firm is sending out a letter to Schneider and his team to toss their support behind Loeb.

“The board should be asking whether Loeb’s analysis is proper and not be concerned about his techniques and whether he is ratcheting up the pressure or not,” the financier stated.

To be sure, there are critics who say Loeb might be pushing Nestle openly now since his $3 billion position has actually not provided the type of payday Loeb or his financiers desire.

In the first 6 months of 2018, Loeb’s Third Point Partners fund returned 1 percent, a financier said. The typical hedge fund lost approximately 1 percent throughout that time, Hedge Fund Research data programs.

But Loeb’s typical annualized returns are still some of the best in the industry, balancing around 18 percent a year at the Third Point Partners fund. Institutional Financier just named Third Point hedge fund manager of the year. And Squire said his information reveals Third Point returning approximately 21 percent typically on positions where it has taken a 5 percent or higher stake.

Reporting by Svea Herbst-Bayliss in Boston; Additional reporting by Martinne Geller in London; Editing by Vanessa O’Connell and Matthew Lewis